You can’t develop DNA

Markus Hensel's blog, Strategy Insights, covers current topics in business management, drawing inspiration from real-world experience and always offering a personal perspective on the challenges and opportunities of the business world.
July 8, 2026

Why Talent Fit Is Key to the Success of Any Transformation

Talent Beats Training

No Bundesliga club would try to retrain a world-class handball player to become a world-class soccer player. Not because he isn’t a top athlete, but because his talent lies elsewhere.

In elite sports, this insight is taken for granted. In businesses, however, it is surprisingly often not.

Every good team thrives on the talent of its individual players and the creativity and tenacity of their teamwork.

Ensuring that the club has the right people on the bus is one of the core responsibilities of the club’s leadership and coaching staff.

To this end, scouting and youth development centers are closely intertwined in professional elite sports.

Scouting brings the most talented players to the club, and youth academies develop them into top performers.

Strong financial resources allow for high-cost scouting. Economic constraints require excellent youth development. The strategies differ. The logic remains the same.

Companies Develop Skills

What’s going on in our companies? Aren’t we also competing in the Bundesliga or even the Champions League?

Who is in charge of scouting? Who is in charge of developing the top talent?
And above all: Who ensures that both are consistently aligned with the company’s strategy?

In my professional practice, I often encounter good intentions. Just as often, however, I encounter inconsistency in their implementation.

Companies invest substantial sums in human resources development. The scouting process is often outsourced to recruitment consultants. However, the two rarely follow a common strategic logic.

Talent is discovered. Skills are developed.

In transformation projects, I repeatedly encounter a serious misconception: Companies often believe they can develop talent.

In fact, they do develop skills. Talent development and competency development are not the same thing.

A new corporate strategy requires new skills. However, it does not automatically require the same people to have those new skills.

With every new corporate strategy, the fit between talent and the demands of the new reality changes. What was a competitive advantage yesterday may lose its significance tomorrow. And vice versa.

What is often overlooked: Today’s employees are usually the right people for today’s reality. This is no coincidence. They were selected, developed, and made successful precisely for this reality.

Does that automatically make them the right employees for the reality of tomorrow?
Every person has their own unique talents, interests, and personality traits.

Training develops skills. However, it does not arbitrarily change one’s underlying talents.

The attempt to compensate for a mismatch between talent and requirements by teaching skills is humanly understandable but a logical fallacy. It increases everyone’s suffering. The greater the gap between natural aptitude and the skills that will be needed in the future, the greater the effort, frustration, and opportunity costs.

Time is being wasted—time during which competitors are already strengthening their position.

People get lost. Not because they’re unqualified, but because no suitable role has been found for their talents.

Of course, some people manage to make this leap because they have additional talents. Or because their actual strengths have always been a better fit for the new reality. This happens more often than you might think.

Scouting Is Becoming a Strategic Management Task

In practice, most companies have training programs. Recruiting, on the other hand, is often delegated to external recruitment consultants.

It is rare for corporate strategy, talent acquisition, and development to be so closely intertwined as part of a single system.

Parallelism trumps strategic integration.

Good recruitment consultants deliver excellent results in a short period of time. They are often worth the cost.
Nevertheless, there is one drawback: the systematic development of a company’s own talent pool is often neglected.

Scouting and talent development are therefore HR issues of strategic importance to the entire C-suite.

The Crucial Question

Strategies can be changed. Organizations can be changed. Processes can be changed.

People develop skills. Talents have the greatest impact when they align with reality.

The key question, therefore, is not: How do we develop our employees?
Rather: What talents and skills will our future reality require?

Insights
2 helmets Blog

Winning competition through strategy and analysis with Markus Hensel - Success factors for companies.

Markus Hensel

Over the past 30 years, I have worked in various companies and roles. Much of it has been educational. Not all of it has been pleasant.

I am interested in what actually happens when decisions are made under pressure and why they often stray from their original goal.

The Strategy Insights blog is an attempt to make precisely this visible. Not as a theory, but as a living observation.

If this gives rise to ideas that are viable or give rise to contradictions, I am happy to discuss them.

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