On Winning and Losing

Markus Hensel's blog, Strategy Insights, covers current topics in business management, drawing inspiration from real-world experience and always offering a personal perspective on the challenges and opportunities of the business world.
August 26, 2026

A small difference

The winner takes it all. And another one bites the dust.

At the end of a project, success or failure, achievement or shortfall, reaching the goal or falling short determine the self-esteem and public image of the competitors involved.

It’s binary. Win or lose.

How the result actually came about is quickly forgotten. The winner is euphoric and celebrates himself and his success. The loser somehow has to find a way to cope with the defeat.

The difference couldn’t be greater. At least on paper.

The result is binary. Performance is not.

A hard-fought competition is rarely decided by a clear margin. Often, it comes down to small differences, sometimes just nuances.

Just like in a Formula 1 race. The drivers race more than 300 kilometers to cross the finish line separated by hundredths or thousandths of a second. Their performance levels are incredibly close.

In the end, the result is the sum of all the successful driving maneuvers, the small and large mistakes, and the right and wrong decisions. A vanishingly small difference.

And yet: The winner takes it all. And another one bites the dust.

In business, second place rarely buys you anything. As a rule, you’re the loser. There is no season where the points are added up at the end.

That’s tough. Because the talent contributed and the effort invested are far from worthless.

The big difference appears on the podium. On the way there, it was often surprisingly small.

Victory and defeat distort

The winner won. So the strategy was the right one.

The loser lost. So something must have been fundamentally wrong.

It’s rarely that simple.

In a close competition, the winners and losers clearly did a lot of things right. Only a few critical differences ultimately decided the outcome.

The result is binary. The analysis must not be.

After a defeat, at least occasionally, a lessons-learned review is called for: a candid examination of what should not have happened.

After a win? Much less often. Why would you? You won.

And that is precisely the problem: Victory can hinder learning more than defeat does.

Comfort, Reality Check, and Insight

In my experience, serious lessons-learned reviews remain the exception. They’re rare after defeats and almost exotic after victories.

A pity. Because for the loser, the analysis offers comfort. For the winner, it offers a reality check. For both, insight.

The loser may discover that perhaps not everything was wrong. That just a few decisions, actions, or nuances made the difference.

Ideally, the winner discovers the opposite: that not everything was right. That just a few different decisions might have been enough to end up on the other side.

When it comes to gaining insight, it initially makes no difference whether you won or lost.

The interesting question is: What exactly created that small difference?

Repeating the small difference

A win is a result. Winning consistently is a system.

That’s why anyone who wants to keep improving analyzes both victories and defeats.

Not to look for someone to blame. Not to downplay success. And not to sugarcoat a defeat, either.

Rather, it is about understanding which decisions, capabilities, and behaviors made the difference and which of these can be replicated.

Winning once can come down to the smallest of margins. Winning consistently means making that small difference work in your favor, time and time again.

Insights
2 helmets Blog

Winning competition through strategy and analysis with Markus Hensel - Success factors for companies.

Markus Hensel

Over the past 30 years, I have worked in various companies and roles. Much of it has been educational. Not all of it has been pleasant.

I am interested in what actually happens when decisions are made under pressure and why they often stray from their original goal.

The Strategy Insights blog is an attempt to make precisely this visible. Not as a theory, but as a living observation.

If this gives rise to ideas that are viable or give rise to contradictions, I am happy to discuss them.

Latest posts

You can’t develop DNA

Why talent fit is key to the success of any transformation—no Bundesliga club would try to retrain a world-class handball player to become a world-class soccer player. Not because he isn’t a top athlete, but because his talent lies elsewhere.

Qualitative Pleasing – from liquidity to mentality

In response to the global financial crisis in 2009, national central banks and, in Europe, the ECB reacted with massive monetary policy measures. This was referred to as the biggest financial experiment in recent history. What were the social consequences of this policy? And what does this mean for corporate management and competitiveness?

Excellence makes you lonely

In a Western world that has organized stability and prosperity for years, excellence has become a foreign concept. It lives in social exile. Mediocrity stabilizes itself. And it leads to below-average performance.

Time Management – A reason to smile

The statement “I didn’t have time” is surprisingly stable. It works in both professional and private life, is socially accepted and is rarely seriously questioned. Yet it describes something very precisely, just not what it claims to.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *